Tuesday, March 18, 2014

The Role of the Internet in Sales Promotion

Q: Discuss the role the Internet is playing with regard to sales promotion. Why are many companies moving promotions such as contests and sweepstakes online?

The Internet and other technology just as smartphones are contributing majorly to a change in the way that consumers and businesses alike operate. As the presence of the Internet grows and consumers increasingly rely on the Internet to gain information about products and services, it is important for many companies to have a strong online presence. The Internet allows companies to display their products and services to a larger market audience and to more easily establish and build their brand in a cheaper manner than if they conducted mass marketing through another channel.
Due to this growth of technology and the Internet in general, many companies choose to conduct much of their sales promotion online. Contests and sweepstakes are some promotions that have grown through online presence. So many companies of different industries use this method for their contests and sweepstakes such as food companies like Lays, professional sports teams like the Pittsburgh Penguins, and clothing stores like American Eagle. Lays has a contest where consumers can enter online new flavors for chips at www.dousaflavor.com to win $1 million if their creation is selected. The Pittsburgh Penguins often have many contests/sweepstakes going on through both online and mobile mediums where participants can win varying prizes from money to game tickets by entering their name online or sending an answer to a question via text message. Additionally American Eagle conducts contests online for their Live Your Life campaign through submitting picture to be voted on by the public. Conducting these promotions online provides several benefits for the companies.
One advantage of conducting sales promotions such as contests and sweepstakes online is the cost. Even when calculating in the development and programming costs for online promotions, it is still cheaper than more traditional methods. Traditional methods require the company to pay for developing and printing out many paper products and supplies for different locations that the contest/sweepstakes will be conducted, as well as paying for advertising for the promotion. Conducting it online, the company only has to have the contest entrance in one spot, that doesn’t require any physical product, as well as the ability to advertise for it on their other social medias and can provide a direct link to the contest/sweepstakes page. Overall the cost for online promotions can be the much cheaper alternative for companies.

Additionally online sales promotions allow the companies to more directly reach their target market. Internet promotion can still be mass marketing but through many sites acknowledging the users interests, the company can choose to advertise only to those that have expressed interest in the company or similar companies.

13 comments:

  1. Good post! I have been trying to explain this to my friend. She has started her own business and I told her about facebook ads campaign management. My dad took their help and his business is extensively growing in the market now. I am going to share this post with my friend right now.

    ReplyDelete
  2. Tevida pleasure or increase their ability to maintain an erection. Since they are available without a prescription, they can be a good option for men who do not want to talk with their doctor about their sexual
    https://www.supplementsforfitness.com/tevida/

    ReplyDelete
  3. You know your projects stand out of the herd. There is something special about them. It seems to me all of them are really brilliant! internet marketing

    ReplyDelete
  4. The email marketing is the most chespest way of market or promote any business. you just need a mass mailer software for this.

    ReplyDelete
  5. Health Discreet

    is a place to find honest reviews on health supplements from

    best of the brands. Here, customers are going to get complete

    information on almost every top rated product from different

    countries. The authenticity of our website is clearly visible

    through popular health blogs with the name mentioned in it. We

    provide our best support to the visitors seeking details of

    the supplements and comparisons between them.

    ReplyDelete
  6. The Probiotic supplement helps to balance good bacteria and in this regard, Probiotic t-50 reviews is creating buzz. How far is the supplement reliable and worth considering, you will come to know about it here.

    ReplyDelete
  7. I was reading your article and wondered if you had considered creating an ebook on this subject. Your writing would sell it fast. You have a lot of writing talent. rtb advertising platform

    ReplyDelete
  8. Things started going gangbusters when he pimped his cartoons on the internet, and as he built an audience through his blog, he started writing about his other passion - the new world of understanding how to adapt marketing to the new world of the net. Chris Munch announced the launch of a new comprehensive powerful content amplification course, the 100k ShoutOut. However, organic traffic is an important part of any long-term content marketing strategy, so don't neglect it (you'll see why later in this article). C2-Cloud provides an advanced data processing and checking facility allowing users to configure just how they want the data processed and verified. Social Media & Influencer Engagement: Using your own branded channels as the focal point of social media, we promote content by identifying the influencers and tastemakers on these channels who can endorse and share you content with their wider communities. https://www.reviewengin.com/100k-shout-out-review/

    ReplyDelete
  9. If you are ready to spend a pinch of hard work and skills to build an Electricity Freedom System, this Electricity Freedom System ebook can definitely save you tons of bill. If you leaving in a place prone to power outages, this should be the best option.

    ReplyDelete
  10. If you are ready to spend a pinch of hard work and skills to build an Electricity Freedom System, this internet marketing product reviews can definitely save you tons of bill. If you leaving in a place prone to power outages, this should be the best option.

    ReplyDelete
  11. aboutthemcat.org It leave provide efficacious results at a cost-effective soprano. Considerably, there are trinity different packages, and you can choose as per your necessary. And yes the retail cost of Rapid Fast Keto Boost price Meteoric Keto Boost for a containerful is $69.99 with unloosen conveyance. But we advocate don't buy one bottleful instead buy its otherwise big packages for a more improved cost. What virtually the consumer reviews? Umpteen users respond to the results of Rapid Fast Keto Boost price Presto Keto Increment and Click for more info>>>http://healthonway.com/rapid-fast-keto-boost/

    ReplyDelete
  12. There are many Resurge supplements available in the market, which claims to burn all your excess fat within hours and all. But they all are not at all effective.

    ReplyDelete
  13. your company has shifted to a hybrid events strategy and wants to produce engaging and impactful virtual events. virtual edge and conference goodie bag ideas

    ReplyDelete